Twitch is launching another new feature called Cheering, “a new way to show support for streamers and celebrate the moments you love with the community, all right in chat.” Cheers require Bits which you can purchase using the Bits icon in the chat message window. When you use a Cheer, it displays an emote according to the number of Bits you’ve contributed. Additionally, you earn Cheer Chat Badges when you use Cheers.
The pricing structure is as follows:
- 100 Bits = $1.40
- 500 Bits = $7.00
- 1500 Bits = $19.95
- 5000 Bits = $64.40
- 10000 Bits = $126.00
- 25000 Bits = $308.00
Amazon Payments is the only payment method currently but others will be available in the future. Details about how much is shared with streamers and how much Twitch takes is unclear at the time of writing. For the developers out there, third-party integrations are already supported through chat messages and the PubSub system with REST API support coming later.
For a list of streamers participating in this beta and further information about Cheers and Bits, you can read the FAQ article.
Update 6/28: Twitch has released a follow up FAQ to clear up some of the confusion surrounding this new feature. They first clarified that they “have no intention or plan to remove or block third party services or tolls” for tips/donations. More importantly, they elaborated on the revenue split. The post states “Twitch provides participating partners a share of the revenue Twitch receives from Bits equal to 1 cent per Bit used to Cheer for them, subject to certain terms and conditions such as our Bits Acceptable Use Policy.” Prior to this post, some individuals rightly estimated that Twitch’s cut was around 29 percent at the lowest Bit costs, which was verified in a tweet from Sevadus, one of the partners involved with the Cheering beta.